Press & Features

One line

Aritro Roy is a design strategist, venture builder and community-systems operator who turns improbable ideas into things people can join.

50-word bio

Aritro Roy—usually called Zoopi—is a design strategist, venture builder and community-systems operator based between London and Bangalore. He leads UAL's Creative Entrepreneurs Society, co-founded Synetra Health in Porto, and documents what it takes to turn improbable ideas into products, programmes and rooms people want to join.

100-word bio

Aritro Roy—usually called Zoopi—is a design strategist, venture builder and serial side-quester from Bangalore, now based in London. His work spans product and service design, community systems, venture creation and experience design. He is the 2026/27 President of UAL's Creative Entrepreneurs Society and a co-founder of Synetra Health, an early-stage pre-hospital decision-support concept developed during the European Innovation Academy in Porto. Across placements, university projects and self-initiated experiments, he keeps returning to one problem: how to turn a chaotic idea into coordinated motion. He publishes field notes about the decisions, failures and people inside that process.

Full biography

I am Aritro Roy, although most people eventually call me Zoopi. I am a design strategist, venture builder and community-systems operator from Bangalore, now based in London. The outputs move between products, programmes, events, brands, communities and occasionally a project that is difficult to explain without several diagrams. The recurring job is simpler: I take an idea that is still chaotic, make it legible enough for other people to join, and build enough structure for it to survive reality.

That instinct began early. At roughly fifteen I started building an esports organisation, long before I had language such as “community operations” or “systems design.” At University of the Arts London it reappeared through Design Management, professional placements and the Creative Entrepreneurs Society, where I moved through hands-on event and leadership roles before becoming President for 2026/27. CES taught me that a community is not an audience or an event calendar. It is an operating system made of trust, repeated formats, ownership, handovers and rooms people choose to return to.

In Porto, that same instinct moved into health technology. I co-founded Synetra Health with an interdisciplinary team during an intensive venture programme, working from field conversations toward an offline, low-power concept for pre-hospital decision support in austere environments. Around the formal work, I keep collecting sidequests: product design in New York, London Fashion Week, game worlds, tiny films, travel photography and the occasional challenge I agreed to before reading the instructions. I write about the messy middle because polished outcomes are rarely where the useful knowledge lives.