Portfolio
Design Strategy
Positioning, systems and the decisions made before anything gets drawn.
- The Cartoon Museum — learning when 25 ideas are worse than one
For a UAL live brief with The Cartoon Museum, my first instinct was to generate an enormous field of possibilities. The critique was useful and brutal: several were interesting dreams, but they did not solve the brief. The project became an exercise in subtraction — identifying the one proposition strong enough to survive the client, the constraints and the final presentation in January 2025.
- Philips
During my 2025/26 Diploma in Professional Studies year, I completed a placement with Philips that concluded in May 2026. The work developed my experience of research and design within a large, multi-stakeholder product organisation. A fuller case study will publish only the process, artefacts and outcomes I am permitted to share.
- Databite — UAL Creative Hack 2025
An interdisciplinary social-enterprise concept developed at the 2025 UAL Creative Hack, about digital hoarding and the invisible carbon cost of the data we never delete. Written up in 'Data... data... and more data!'.
- BA (Hons) Design Management, UAL–LCC
The degree that runs underneath everything else since September 2023: design management at London College of Communication, including the Diploma in Professional Studies placement year and a final year beginning September 2026.
- Diploma in Professional Studies
The 2025/26 DPS year: professional placements integrated into the BA, including the Philips placement and work in Bangalore.
- LOCAL, Bangalore
A placement with LOCAL in Bangalore during the 2025/26 Diploma in Professional Studies year. One clear challenge, a defined contribution and a specific lesson — written up here once the scope and permissions are confirmed.
- LCC Peer Mentor & UAL Ambassador
Peer mentoring at London College of Communication and ambassador work representing UAL to prospective students.